Estimated Delivery Dates Displayed at Checkout: Enhancing E-Commerce Customer Experience

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The world of e-commerce is constantly evolving, and every tiny detail matters. One element that has been gaining importance in the online shopping journey is the 'Estimated Day of Delivery Display'. Customers no longer want to be left guessing when their order will arrive; they crave precision and transparency. If you're using popular platforms such as Shopify, Woo, or Magento, integrating this feature has become a lot more streamlined. This post will walk you through why and how to set up delivery dates for an enhanced customer experience.
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The Importance of Expected Date of Delivery Display

  • Transparency and Trust
    By displaying the estimated date of delivery, businesses can set clear expectations with their customers. When customers have a tangible date to look forward to, it builds trust and assures them that the company is efficient and reliable.
  • Reduces Customer Support Load
    Many customer inquiries revolve around the question, "When will I receive my order?". By providing this information at the outset, businesses can reduce the volume of such queries, saving time and resources.
  • Improved Purchase Decisions
    Knowing when a product will arrive can influence a buyer's decision. It can be especially crucial for gifts or time-sensitive purchases. A clear delivery date can be the difference between making a sale or the customer looking elsewhere.

The Impact of Estimated Delivery Dates on Conversion Rates

A clear and accurate EDD not only sets clear expectations but also builds trust between the retailer and the customer. When shoppers see a specific delivery date, rather than a vague range, they feel a greater sense of certainty. This clarity can be the deciding factor between abandoning the cart and completing the purchase. A study by Metapack found that 56% of online shoppers would choose one retailer over another if the former provided a more precise delivery window.

Furthermore, faster delivery estimates, when available, can significantly boost conversion rates. Amazon's success with Prime's two-day shipping is a testament to this phenomenon. However, it's crucial that these delivery promises are met consistently. Any discrepancies between the estimated and actual delivery can erode trust and deter future purchases.

Providing accurate and specific estimated delivery dates at checkout is not just a logistical detail but a powerful tool that directly influences conversion rates. Retailers who prioritize and perfect this aspect of the shopping experience stand to gain a competitive edge in the crowded e-commerce landscape.
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How to Set Up Estimated Day of Delivery Display


Shopify, a giant in the e-commerce space, makes it relatively straightforward for merchants to integrate this feature. Here's a brief on how to set up delivery dates on Shopify:

App Store

Shopify's App Store offers several apps such as Calcurates: Accurate Shipping dedicated to this feature. Options like "Estimated Delivery Date" or "Delivery Date Range" can be installed and set up with ease. After installation, these apps integrate with your store's backend and automatically calculate estimated delivery times based on your set parameters.

Custom Coding

For more advanced users or those with specific requirements, Shopify’s Liquid template language can be used to add custom codes that display the estimated date of delivery.


For those using the WooCommerce platform:


Like Shopify, Woo also offers multiple plugins that can help you show the expected date of delivery. Calcurates is one such popular plugin which provides both free and premium features.

Custom Integrations

With a bit of PHP know-how, you can integrate custom codes into your Woo theme to display the estimated delivery date based on your logistics and delivery parameters.


Magento, with its robust feature set, allows for comprehensive delivery date setups:


Magento Marketplace has various extensions like Calcurates that not only allow displaying estimated delivery dates but also let customers choose preferred dates.

Default Feature

Magento 2 offers a default feature where you can enable and set up delivery dates without needing any third-party extension, although it is not flexible enough.
Let's check if Calcurates meets your shipping needs!
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Final Thoughts

In a digital age where instant gratification reigns supreme, online shoppers are not just concerned with what they are buying, but also when they will receive it. The expected date of delivery display is not just a feature but a necessity in today’s e-commerce landscape. Platforms like Shopify, Woo, and Magento have recognized this need and offer myriad ways for businesses to integrate this crucial touchpoint into their customer journey.

Whether you're just starting out or looking to refine your e-commerce experience, ensuring transparency through the estimated day of delivery display is an easy yet impactful way to enhance customer satisfaction. So, hop onto your respective platform and set up those delivery dates today!
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