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The Main Reasons to Offer In-store Pickup to Your Customers

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Nikolay Pasholok
Product Owner, Calcurates

What is In-store Pickup?

What does local pickup or in-store pickup mean? In-store Pickup is a delivery method for e-commerce when a buyer shops online but picks an order up from the local store or special delivery pick up points. Order subtotal drops in price only when the In-store Pickup as shipping method is selected. Of course, this is due to the fact there is less shipping involved. A similar shipping option is a curbside pickup, here, however, customers can pick up orders directly from the retailer's warehouse or another dedicated parking place. Many online stores offer both options, in-store pickup and delivery services.

An In-store Pickup is a good option for any local E-commerce business, it saves money on shipping and allows customers to come to the store and continue their shopping offline.
Image of In-store Pickup

What are the Reasons to Implement In-store Pickup for Your E-commerce?

  • Save on Shipping Costs
    Allowing in-store pickup means that you can save on shipping costs. The money saved can be invested in other spheres such as promotions, advertising, or social media.
  • Increase Delivery Speed
    One of the benefits of in-store pickup is that retailers are able to offer customers the delivery time that they want, without getting trapped into offering free shipping. Customers who need their orders delivered the same or next day have the option to pick their orders up from the closest store free of charge, anytime they need.
  • Competitive Advantage
    Offering in-store pickup creates an opportunity to differentiate yourself from other retailers. It might not be a new trend, but it is definitely an advantage to the customers.
  • Make Shipping Easier and More Flexible for Customers
    In-store pickup lets shoppers do what they want, when they want, and how they want when it comes to picking up the package.
  • Impulsive Shopping
    Implementing in-store pickup as an available shipping option eventually lures customers to the actual brick and mortar store, where customers can be stimulated to purchase additional items.
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How Does In-store Pickup Work?

  • 1
    Order Online
    Customer chooses the products online. Small businesses should give a choice to customers to proceed with the payment online rather than to pay in cash in store.
  • 2
    Order Fulfillment
    If the product is stored in the store, staff can process the order and prepare the package for pick-up. If the product needs to be shipped to the store, staff will require more time to process the order. The customer will be notified when the package is ready for in-store pickup.
  • 3
    In-Store Pickup
    Once the staff notifies that the order is ready for in-store pickup, the customer can come and pick up the package.
    Customers should be properly guided through the whole process, including text messages, email notifications, and the rules for the pickup like having your ID ready.
Calcurates Related Features
Shipping Zones
Configure shipping zones (areas) served by your shipping methods and carriers.
Shipping Rules and Restrictions
Customize and fine-tune your shipping options and methods using Rules and Restrictions.
In-Store Pickup
Configure your custom In-Store Pickup shipping option with a maximum flexibility.
Carrier Shipping Options
Set all shipping options and methods for your store: UPS, USPS, FedEx, DHL, Royal Mail, DPD, Purolator and more.
Table Rates
Configure the most flexible and conditional custom shipping option for your store.
Custom Shipping Options
Set custom shipping options and methods for your store: Flat Rate, Free Shipping, Table Rates, In-Store Pickup.

How to Offer In-store Pickup for Your Customers?

We have explained briefly how does in-store pickup works. Now it is time to mention all the requirements it takes to implement in-store pickup for your e-commerce.

Website/ App
List products on product pages and have a nicely designed e-shop. This is the place where customers will be lured to buy your products.

Checkout Experience
Your customers will decide whether to proceed with an order or not, depending on the shipping cost and delivery dates displayed at the checkout. These are the most important information. To optimize your checkout you can integrate your website with shipping software, which can help you to display all the needed information properly.

Brick-and-Mortar Location
You will need at least one offline location to allow your customers to pick up their orders. This place should display your other products to increase the chance of impulsive shopping.
Image of In-store Pickup

What Are Key Benefits of In-store Pickup Feature in Calcurates?

  • Multiple Calculation Algorithms
    To use In-store Pickup beneficially, set up price calculation by order, by item, or by unit of weight, or choose a percentage of the order subtotal.
  • A Variety of Attributes for In-store Pickup Conditions
    E-commerce owners can set conditions for In-store Pickup based on price, quantity, and weight ranges, geo-attributes, or delivery dates. Also, there is an ability to apply business-specific shipping attributes to achieve maximum flexibility.
  • Multiple Pickup Points
    Create a convenient network of pick-up points to fit your customers' needs in the best way possible. Displaying a pick-up point on Google Maps is very easy and it adds extra versatility to your business.

How to Configure In-store Pickup Feature Within Calcurates?

In-Store Pickup for any WooCommerce and Magento E-commerce
In-store Pickup for Magento, and WooCommerce is very easy to configure with Calcurates. The feature allows you to have unlimited pickup points, all of which may be associated with Google Place ID. To add In-store Pickup as an option you need to name the new pickup point and specify the address for it. With a few steps, you will enable the point as a shipping option, and with zones configured you are good to go!

The In-store Pickup helps display all the delivery options, and pick-up points at the checkout.
Request In-store Pickup feature for your Calcurates account
  1. Add origins and enable In-store pickup for them
  2. Add your new In-store Pickup Shipping option
  3. Set up general settings for In-store Pickup options such as name, Shipping Option Description, store views, and more
  4. Add Pickup Points chosen from available origins
  5. Add Info Messages to complement your shipping option with useful and important information. These messages will be displayed at checkout
  6. Add rates and conditions to a Pickup Point
  7. Use Shipping Rules for even more customized In-Store Pickup
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